Locations, Costumes, Objects and Props.

Locations. 

There were three main locations that featured in the video; two small villages Briningham and Wood Dalling as well as my home. 


Both Briningham and Wood Dalling are incredibly rural and secluded villages, bringing about a sense of isolation that is heavily felt by the character, Justin. Not only did this match the mood of the song, but it made it an easier location to film in, you rarely saw anyone else and therefore didn't have to worry about treading on anyone's toes.


The other location in which we filmed, was around my house. My home is very 'make-shift' and quirky as well as being very imperfect - again this heavily mirrors how I want the audience to view Justin and his life. Callum's house is very much the same, and he has old vintage bikes and tractors laying around the land, so this provided some interesting visuals for the video. 

All of the locations were incredibly easy to access as they're all in very close proximity of each other, making the actual shoot of the video very time and cost effective. 


One key location, and one of my personal favourites, was the old tin church in my village. I find the church reflected on the subtle religious connotations of the song, but it also brought about a southern american feel with it's tin frame and rusty charm - again reflecting on the southern influences of the song.   


Costume.
I wanted the character to seem very subtle but quirky, smart but also a bit rough around the edges. I asked Callum to wear jeans with a smart shirt, and his chunky knit hoody. The combination of the clothes seemed contradictory but gelled together well, creating a smart casual, stylish yet laid back and effortless look - much like Justin himself. 


Objects and Props.

There were only a few props, but they held weight with the lyricism of the song. The main props were the whisky bottle, which directly references the line "future's in a whisky bottle", as well as his frequent lighting up of a cigarette. These two mainly reflect the imperfections of Justin, and the self destruction that he's indulging himself in - they represent a certain sad weakness in his character, dependence on something so harmful. I also used a photo album, in which Justin shows the character a picture of a house and of a car; referencing the lines "daddy owns the lake house..." and "got a custom Chevrolet means to him more than you do...". These represent the falsities within Justin, the need to seem happy and fine in order to be idolised an respected.